Elmadaǧ A. B. , ELLINGER A. E. , FRANKE G. R.
Journal of Marketing Theory and Practice, vol.16, no.2, pp.95-110, 2008 (Refereed Journals of Other Institutions)
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Publication Type:
Article / Article
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Volume:
16
Issue:
2
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Publication Date:
2008
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Doi Number:
10.2753/mtp1069-6679160201
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Title of Journal :
Journal of Marketing Theory and Practice
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Page Numbers:
pp.95-110