Online Brand Communities: Their Influence on new product adoption


Demiray M., Burnaz H. Ş.

TUB-ITU Joint Conference 2012, Berlin, Germany, 11 - 14 January 2012, pp.1

  • Publication Type: Conference Paper / Summary Text
  • City: Berlin
  • Country: Germany
  • Page Numbers: pp.1
  • Istanbul Technical University Affiliated: Yes