A Contingency Framework for the Durational Component of the Service Experience: An Exploratory Study

Elmadağ Baş A. B., Karaosmanoğlu E.

World Marketing Congress, Münster, Germany, 6 - 09 July 2005, pp.44-46

  • Publication Type: Conference Paper / Full Text
  • City: Münster
  • Country: Germany
  • Page Numbers: pp.44-46
  • Istanbul Technical University Affiliated: Yes