Chapter 6: Corporate Brand Communication in Higher Education


Karaosmanoğlu E., Gültekin Salman G.

in: Strategic Brand Management in Higher Education, Nguyen, B., Melewar, T. C. ve Hemsley-Brown, J., Editor, Routledge Taylor And The Francis International Cambridge University Press, Cambridge (Ma), Usa, Londra, pp.90-119, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Routledge Taylor And The Francis International Cambridge University Press, Cambridge (Ma), Usa
  • City: Londra
  • Page Numbers: pp.90-119
  • Editors: Nguyen, B., Melewar, T. C. ve Hemsley-Brown, J., Editor
  • Istanbul Technical University Affiliated: Yes