Monitoring Brand Performance Based on Household Panel Indicators Using a Fuzzy Rank-based Oreste Methodology


KAYA T.

Journal Of Multiple-Valued Logic And Soft Computing, vol.31, pp.443-467, 2018 (Journal Indexed in SCI Expanded)

  • Publication Type: Article / Article
  • Volume: 31
  • Publication Date: 2018
  • Title of Journal : Journal Of Multiple-Valued Logic And Soft Computing
  • Page Numbers: pp.443-467