The Use of Social Media as a New Marketing Communications Tool

HANDE H., TUĞÇE Ö., BURNAZ H. Ş.

NMIC - 2nd International Conference on New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010, pp.148-153

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.148-153
  • Istanbul Technical University Affiliated: Yes