Using the Scenario Planning Technique for Analysing and Modeling Long Term Product Positioning Problems

Asan U.

TUB-ITU Workshop, Berlin, Germany, 7 - 10 November 2003, pp.1-17

  • Publication Type: Conference Paper / Full Text
  • City: Berlin
  • Country: Germany
  • Page Numbers: pp.1-17
  • Istanbul Technical University Affiliated: Yes