What If Consumers Do Not Believe The Celebrity In The Ad

İdemen E., KAZAZOĞLU ŞAHİN G., Elmadağ Baş A. B. , Karaosmanoğlu E.

AMA Summer Conference, San Francisco, United States Of America, 4 - 06 August 2017, pp.21

  • Publication Type: Conference Paper / Full Text
  • City: San Francisco
  • Country: United States Of America
  • Page Numbers: pp.21