A Multi Criteria Decision Analysis For Mobile Phone Purchasing


BURNAZ H. Ş., TOPCU Y. İ.

Global Marketing Conference, Tokyo, Japan, 9 - 11 September 2010, pp.2325-2336

  • Publication Type: Conference Paper / Full Text
  • City: Tokyo
  • Country: Japan
  • Page Numbers: pp.2325-2336
  • Istanbul Technical University Affiliated: Yes