The “It Happened to Me Too” Effect on Transgressor Brand-Consumer Relationships


Işıksal D. G., Karaosmanoğlu E., Atas U.

3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, Londra, United Kingdom, 7 - 08 September 2017, pp.95-97

  • Publication Type: Conference Paper / Summary Text
  • City: Londra
  • Country: United Kingdom
  • Page Numbers: pp.95-97
  • Istanbul Technical University Affiliated: Yes