Copy For Citation
KARAOSMANOĞLU E., MELEWAR T. C.
Journal of Brand Management, vol.14, pp.196-206, 2006 (SSCI)
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Publication Type:
Article / Article
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Volume:
14
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Publication Date:
2006
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Doi Number:
10.1057/palgrave.bm.2550060
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Journal Name:
Journal of Brand Management
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Journal Indexes:
Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Library and Information Science Abstracts
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Page Numbers:
pp.196-206
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Istanbul Technical University Affiliated:
No