Corporate Communications Identity and Image A Research Agenda


KARAOSMANOĞLU E. , MELEWAR T. C.

Journal of Brand Management, vol.14, pp.196-206, 2006 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 14
  • Publication Date: 2006
  • Doi Number: 10.1057/palgrave.bm.2550060
  • Title of Journal : Journal of Brand Management
  • Page Numbers: pp.196-206