The concept of continuity and change being a paradox is used in the sense of ability to resist trends yet still respond to change. This paper deals with a phenomenological inquiry into the concept of continuity and change in the image of Istanbul. Research objective is to produce "new ideas from the old" by reading the image of Istanbul as a narrative. The key question so far is: "How can the local values that require continuity and global issues that refer to change be brought together? and "how can this paradox be read as a narrative?".