Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior

Işıksal D. G., Karaosmanoğlu E.

Journal of Management, Marketing and Logistics, vol.5, no.2, pp.113-123, 2018 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 2
  • Publication Date: 2018
  • Journal Name: Journal of Management, Marketing and Logistics
  • Journal Indexes: EconLit
  • Page Numbers: pp.113-123
  • Istanbul Technical University Affiliated: Yes