Copy For Citation
Burnaz H. Ş., Korkut Altuna O.
in: Pazarlama İlkeleri, Gegez E., Editor, Beta Yayınları, İstanbul, pp.104-139, 2018
-
Publication Type:
Book Chapter / Chapter TextBook
-
Publication Date:
2018
-
Publisher:
Beta Yayınları
-
City:
İstanbul
-
Page Numbers:
pp.104-139
-
Editors:
Gegez E., Editor
-
Istanbul Technical University Affiliated:
Yes