In this article, we will present a study on the Internet market necessary in the case of launching a new electronic business. At present, a large number of e-commerce websites has invaded the virtual space. For this reason, before launching a business, it is very important to make an analysis, especially in the context of Web 2.0 which gives a winning edge over e-businesses that lack social connectivity and high usability features. In this article, we have approached a very important sub-domain of the electronic marketing, namely SEO (Search Engineering Optimization). The launching of an electronic business is very important, but the way the business develops has a vital role, especially the continuous optimization of the dynamic web site, in order to maintain it to the top of the search result list. For our purposes, a statistical study was applied, using the Kolmogorov-Smirnov test.