Multi-item Scale Development for Measuring Corporate Identity Mix (CIM) Elements

Karaosmanoğlu E. , Elmadağ Baş A. B. , Melewar T.

8th Decision Sciences Institute International Conference, Barselona, Spain, 3 - 06 July 2005, pp.25-27

  • Publication Type: Conference Paper / Full Text
  • City: Barselona
  • Country: Spain
  • Page Numbers: pp.25-27