Blockchain-based Framework for Customer Loyalty Program

Bulbul S., İnce G.

3rd International Conference on Computer Science and Engineering (UBMK), Sarajevo, Bosnia And Herzegovina, 20 - 23 September 2018, pp.342-346 identifier

  • Publication Type: Conference Paper / Full Text
  • City: Sarajevo
  • Country: Bosnia And Herzegovina
  • Page Numbers: pp.342-346
  • Istanbul Technical University Affiliated: Yes


Traditional customer loyalty programs in the Fast Moving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.