Segmentation of Social Media Users: A Means-End Chain Approach


Asan U. , Çetin A., Soyer A.

in: Industrial Engineering in the Digital Disruption Era. GJCIE 2019. Lecture Notes in Management and Industrial Engineering, Calisir F.,Korhan O., Editor, Springer, Zug, pp.243-255, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Springer
  • City: Zug
  • Page Numbers: pp.243-255
  • Editors: Calisir F.,Korhan O., Editor