Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model | AVESİS

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Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model

KARAOSMANOĞLU E. , Melewar T. C.

38. European Marketing Academy Konferansı, Nantes, France, 26 - 29 May 2009, vol.1

Publication Type: Conference Paper / Full Text
Volume: 1
City: Nantes
Country: France