Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model


KARAOSMANOĞLU E. , Melewar T. C.

38. European Marketing Academy Konferansı, Nantes, France, 26 - 29 May 2009, vol.1

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Nantes
  • Country: France