Seven dimensions of corporate identity - A categorisation from the practitioners' perspectives


Melewar T. C. , Karaosmanoglu E.

EUROPEAN JOURNAL OF MARKETING, vol.40, pp.846-869, 2006 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 40
  • Publication Date: 2006
  • Doi Number: 10.1108/03090560610670025
  • Journal Name: EUROPEAN JOURNAL OF MARKETING
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.846-869
  • Istanbul Technical University Affiliated: No

Abstract

Purpose - This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views.