Seven dimensions of corporate identity - A categorisation from the practitioners' perspectives

Melewar T. C. , Karaosmanoglu E.

EUROPEAN JOURNAL OF MARKETING, cilt.40, ss.846-869, 2006 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 40
  • Basım Tarihi: 2006
  • Doi Numarası: 10.1108/03090560610670025
  • Dergi Adı: EUROPEAN JOURNAL OF MARKETING
  • Sayfa Sayıları: ss.846-869

Özet

Purpose - This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views.