Seven dimensions of corporate identity - A categorisation from the practitioners' perspectives


Melewar T. C. , Karaosmanoglu E.

EUROPEAN JOURNAL OF MARKETING, vol.40, pp.846-869, 2006 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 40
  • Publication Date: 2006
  • Doi Number: 10.1108/03090560610670025
  • Title of Journal : EUROPEAN JOURNAL OF MARKETING
  • Page Numbers: pp.846-869

Abstract

Purpose - This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views.