Atıf İçin Kopyala
Melewar T. C. , Karaosmanoglu E.
EUROPEAN JOURNAL OF MARKETING, cilt.40, ss.846-869, 2006 (SSCI İndekslerine Giren Dergi)
Purpose - This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views.