Seven dimensions of corporate identity - A categorisation from the practitioners' perspectives


Melewar T. C., Karaosmanoglu E.

EUROPEAN JOURNAL OF MARKETING, cilt.40, ss.846-869, 2006 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 40
  • Basım Tarihi: 2006
  • Doi Numarası: 10.1108/03090560610670025
  • Dergi Adı: EUROPEAN JOURNAL OF MARKETING
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.846-869
  • İstanbul Teknik Üniversitesi Adresli: Evet

Özet

Purpose - This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes an operational definition of corporate identity on the basis of the practitioners' views.