Renault-Nissan: A Study into the Advantages of A Prior Strategic Alliance in the Development of a Post-merger Corporate Identity

Karaosmanoğlu E., MELEWAR T. C., Stark D.

in: Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Melewar T. C., Karaosmanoglu E., Editor, Palgrave Macmillan, London , Londra, pp.99-115, 2008

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2008
  • Publisher: Palgrave Macmillan, London 
  • City: Londra
  • Page Numbers: pp.99-115
  • Editors: Melewar T. C., Karaosmanoglu E., Editor
  • Istanbul Technical University Affiliated: Yes