MARKET-TRZISTE, vol.32, no.2, pp.187-203, 2020 (ESCI)
Article / Review
Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, EconLit, Directory of Open Access Journals
Istanbul Technical University Affiliated:
Purpose - This paper aims to enhance sustainable development in the construction industry by presenting a literature review from the perspective of sustainable development goals (SDG) on marketing in the construction industry, its importance on management strategies, marketing capabilities, and the relationship between SDG and lean and green marketing (LGM) management in the construction industry.