FINDING AND MINDING THE GAPS IN STATE-OF-THE-ART LEAN AND GREEN MARKETING IN THE CONSTRUCTION INDUSTRY


Tuz A., Sertyesilisik B.

MARKET-TRZISTE, vol.32, no.2, pp.187-203, 2020 (Journal Indexed in ESCI) identifier identifier

  • Publication Type: Article / Review
  • Volume: 32 Issue: 2
  • Publication Date: 2020
  • Doi Number: 10.22598/mt/2020.32.2.187
  • Title of Journal : MARKET-TRZISTE
  • Page Numbers: pp.187-203

Abstract

Purpose - This paper aims to enhance sustainable development in the construction industry by presenting a literature review from the perspective of sustainable development goals (SDG) on marketing in the construction industry, its importance on management strategies, marketing capabilities, and the relationship between SDG and lean and green marketing (LGM) management in the construction industry.