FINDING AND MINDING THE GAPS IN STATE-OF-THE-ART LEAN AND GREEN MARKETING IN THE CONSTRUCTION INDUSTRY

Tuz A., Sertyesilisik B.

MARKET-TRZISTE, cilt.32, sa.2, ss.187-203, 2020 (ESCI) identifier identifier

  • Yayın Türü: Makale / Derleme
  • Cilt numarası: 32 Sayı: 2
  • Basım Tarihi: 2020
  • Doi Numarası: 10.22598/mt/2020.32.2.187
  • Dergi Adı: MARKET-TRZISTE
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, EconLit, Directory of Open Access Journals
  • Sayfa Sayıları: ss.187-203
  • İstanbul Teknik Üniversitesi Adresli: Evet

Özet

Purpose - This paper aims to enhance sustainable development in the construction industry by presenting a literature review from the perspective of sustainable development goals (SDG) on marketing in the construction industry, its importance on management strategies, marketing capabilities, and the relationship between SDG and lean and green marketing (LGM) management in the construction industry.