The Effects of Company Responses to Negative Comments on Other Customers Attitudes toward Brand in Company hosted Social Networking Sites

DEMİRAY M., BURNAZ H. Ş.

Global Business Conference, Dubrovnik, Croatia, 1 - 04 October 2014, pp.80-86

  • Publication Type: Conference Paper / Full Text
  • City: Dubrovnik
  • Country: Croatia
  • Page Numbers: pp.80-86
  • Istanbul Technical University Affiliated: Yes