Segmentation of Social Media Users: A Means-End Chain Approach


Asan U., Çetin A., Soyer A.

Global Joint Conference on Industrial Engineering and Its Application Areas 2019, Gazimagusa, Cyprus (Kktc), 2 - 03 September 2019

  • Publication Type: Conference Paper / Summary Text
  • City: Gazimagusa
  • Country: Cyprus (Kktc)
  • Istanbul Technical University Affiliated: Yes