Segmentation of Social Media Users: A Means-End Chain Approach

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Asan U., Çetin A., Soyer A.

Global Joint Conference on Industrial Engineering and Its Application Areas 2019, Gazimagusa, Cyprus (Kktc), 2 - 03 September 2019

• Publication Type: Conference Paper / Summary Text
• City: Gazimagusa
• Country: Cyprus (Kktc)
• Istanbul Technical University Affiliated: Yes