To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications

Ulubaşoğlu G., Şenel M., Burnaz H. Ş.

The 19th World Marketing Congress, Paris, France, 19 - 23 July 2016, pp.969-982

  • Publication Type: Conference Paper / Full Text
  • City: Paris
  • Country: France
  • Page Numbers: pp.969-982
  • Istanbul Technical University Affiliated: Yes