Assessing CLV Scores of the Customer Segments through a Weighted RFM Decision Model

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ÜNVER B., ÜLENGİN F., TOPCU Y. İ.

The 25th International Conference on Multiple Criteria Decision Making, İstanbul, Turkey, 16 - 21 June 2019, pp.80

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.80