Assessing CLV Scores of the Customer Segments through a Weighted RFM Decision Model

ÜNVER B., ÜLENGİN F., TOPCU Y. İ.

The 25th International Conference on Multiple Criteria Decision Making, İstanbul, Turkey, 16 - 21 June 2019, pp.80

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.80
  • Istanbul Technical University Affiliated: Yes