TQM and market orientation's impact on SMEs' performance


Demirbag M., KOH S. C. L. , TATOGLU E., Zaim S.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, vol.106, no.8, pp.1206-1228, 2006 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 106 Issue: 8
  • Publication Date: 2006
  • Doi Number: 10.1108/02635570610710836
  • Title of Journal : INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Page Numbers: pp.1206-1228

Abstract

Purpose - The principal aim of this study is to determine the impact of market orientation (MO) and implementation of total quality management (TQM) on organizational performance of SMEs.