Copy For Citation
TROMMSDORFF V., ASAN U., BECKER J.
in: Handbuch Markenführung, Manfred Bruhn, Editor, Wiesbaden: Gabler Verlag, pp.541-570, 2004
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2004
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Publisher:
Wiesbaden: Gabler Verlag
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Page Numbers:
pp.541-570
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Editors:
Manfred Bruhn, Editor
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Istanbul Technical University Affiliated:
Yes