A choice experiment on preferences for electric and hybrid cars in Istanbul

İNCİ E., Taspinar Z. T., Ulengin B.

TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT, vol.107, 2022 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 107
  • Publication Date: 2022
  • Doi Number: 10.1016/j.trd.2022.103295
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, PASCAL, Aerospace Database, Applied Science & Technology Source, Aquatic Science & Fisheries Abstracts (ASFA), Business Source Elite, Business Source Premier, Communication Abstracts, Compendex, Computer & Applied Sciences, EconLit, Environment Index, Geobase, INSPEC, Metadex, Pollution Abstracts, Public Affairs Index, Civil Engineering Abstracts
  • Keywords: Electric vehicles, Hybrid vehicles, Parking, Urban policy incentives, Road pricing, WILLINGNESS-TO-PAY, CONSUMER PREFERENCES, VEHICLE ADOPTION, POLICY INCENTIVES, GRID V2G, MOBILITY, DRIVERS, REDUCE, SET, US
  • Istanbul Technical University Affiliated: Yes


We analyze households' preferences for electric and hybrid cars in Istanbul. We apply an adaptive choice-based conjoint approach that adjusts the survey in real time according to respondents' initial responses. We find a low potential for electric cars but a significant latent demand for hybrid cars. Among the three urban policies considered, it is more effective to subsidize parking of electric cars and bridge and tunnel crossing fees of hybrid cars. Respondents' valuations of these policies are about $2,070 in the life cycle of a car. We estimate that respondents are willing to pay $3.4, $14.8, and $20.7 to increase the driving range by 1 km for hybrid, conventional, and electric cars, respectively. They are willing to pay about $258 to decrease the recharge time of an electric car by 1 min or to make recharge stations more common so that their detour time to reach stations decreases by 1 min.