Exploring the literal effect of country of origin for a new brand a conjoint analysis approach

COŞKUN M., BURNAZ H. Ş.

Journal of International Consumer Marketing, vol.28, no.2, pp.106-120, 2016 (Scopus)

  • Publication Type: Article / Article
  • Volume: 28 Issue: 2
  • Publication Date: 2016
  • Journal Name: Journal of International Consumer Marketing
  • Journal Indexes: Scopus
  • Page Numbers: pp.106-120
  • Istanbul Technical University Affiliated: Yes