Exploring the literal effect of country of origin for a new brand a conjoint analysis approach


COŞKUN M. , BURNAZ H. Ş.

Journal of International Consumer Marketing, vol.28, no.2, pp.106-120, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 28 Issue: 2
  • Publication Date: 2016
  • Title of Journal : Journal of International Consumer Marketing
  • Page Numbers: pp.106-120