The relationships between internal and external environmental factors of the Turkish firms with respect to new product development strategies

Tektas B., Ozdemir D., Gozlu S.

Conference of the Portland-International-Center-for-Management-of-Engineering-and-Technology (PICMET 2007), Oregon, Amerika Birleşik Devletleri, 5 - 09 Ağustos 2007, ss.1950-1960 identifier identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Doi Numarası: 10.1109/picmet.2007.4349522
  • Basıldığı Şehir: Oregon
  • Basıldığı Ülke: Amerika Birleşik Devletleri
  • Sayfa Sayıları: ss.1950-1960
  • İstanbul Teknik Üniversitesi Adresli: Evet

Özet

The development and introduction of new products to market has been a challenging activity for many firms for many years, especially in the last two decades, as the competitiveness in business environment has increased. The number of new product introductions has grown up drastically. Enhanced globalization, competition and customer expectations not only has decreased time-to-market and the lifecycle of the products, but also increased product variety.