The relationships between internal and external environmental factors of the Turkish firms with respect to new product development strategies


Tektas B., Ozdemir D., Gozlu S.

Conference of the Portland-International-Center-for-Management-of-Engineering-and-Technology (PICMET 2007), Oregon, United States Of America, 5 - 09 August 2007, pp.1950-1960 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1109/picmet.2007.4349522
  • City: Oregon
  • Country: United States Of America
  • Page Numbers: pp.1950-1960

Abstract

The development and introduction of new products to market has been a challenging activity for many firms for many years, especially in the last two decades, as the competitiveness in business environment has increased. The number of new product introductions has grown up drastically. Enhanced globalization, competition and customer expectations not only has decreased time-to-market and the lifecycle of the products, but also increased product variety.