Resolving the Corporate Identity Conundrum: An Exploratory Study of the Concept and Its Contribution

MELEWAR T. C., Karaosmanoğlu E., Patterson D.

in: Communicating with Customers: Trends and Developments, Veloutsou C, Editor, Atıner, Atina, pp.30-41, 2003

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2003
  • Publisher: Atıner
  • City: Atina
  • Page Numbers: pp.30-41
  • Editors: Veloutsou C, Editor
  • Istanbul Technical University Affiliated: Yes