Success Factors of a Brand Extension

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Copy For Citation

Göksu Ç., Burnaz H. Ş.

ESTIEM (European Students of Industrial Engineering & Management) Magazine, vol.26, pp.19-22, 2004 (Peer-Reviewed Journal)

• Publication Type: Article / Letter
• Volume: 26
• Publication Date: 2004
• Journal Name: ESTIEM (European Students of Industrial Engineering & Management) Magazine
• Page Numbers: pp.19-22
• Istanbul Technical University Affiliated: Yes