Success Factors of a Brand Extension

Göksu Ç., Burnaz H. Ş.

ESTIEM (European Students of Industrial Engineering & Management) Magazine, vol.26, pp.19-22, 2004 (Other Refereed National Journals)

  • Publication Type: Article / Letter
  • Volume: 26
  • Publication Date: 2004
  • Title of Journal : ESTIEM (European Students of Industrial Engineering & Management) Magazine
  • Page Numbers: pp.19-22