A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Yurdadon P., Öztayşi B., Cimen E. B.

4th International Conference on Intelligent and Fuzzy Systems (INFUS), Bornova, Turkey, 19 - 21 July 2022, vol.504, pp.974-981 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 504
  • Doi Number: 10.1007/978-3-031-09173-5_111
  • City: Bornova
  • Country: Turkey
  • Page Numbers: pp.974-981
  • Keywords: Price sensitivity, E-commerce, Pricing system
  • Istanbul Technical University Affiliated: Yes


Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won't pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.