Advertising Incivility The Effects of Uncivil Message Frames on Consumer Reactions | AVESİS

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Advertising Incivility The Effects of Uncivil Message Frames on Consumer Reactions

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OKAN M., ELMADAĞ BAŞ A. B.

AMA Summer, San-Francisco, United States Of America, 9 - 11 July 2014

Publication Type: Conference Paper
City: San-Francisco
Country: United States Of America
Istanbul Technical University Affiliated: Yes