Corporate identity: Concept, components and contribution

Copy For Citation

Melewar T., Karaosmanoglu E., Paterson D.

Journal of General Management, vol.31, no.1, pp.59-81, 2005 (Scopus)

• Publication Type: Article / Review
• Volume: 31 Issue: 1
• Publication Date: 2005
• Doi Number: 10.1177/030630700503100104
• Journal Name: Journal of General Management
• Journal Indexes: Scopus
• Page Numbers: pp.59-81
• Istanbul Technical University Affiliated: No