Corporate identity: Concept, components and contribution


Melewar T., Karaosmanoglu E. , Paterson D.

Journal of General Management, vol.31, no.1, pp.59-81, 2005 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Review
  • Volume: 31 Issue: 1
  • Publication Date: 2005
  • Doi Number: 10.1177/030630700503100104
  • Title of Journal : Journal of General Management
  • Page Numbers: pp.59-81