Wireless Multimedia Sensor Networks (WMSN) have an increasing variety of multimedia based applications including image and video transmission. In these types of applications, multimedia sensor nodes should ideally maximize perceptual quality and minimize energy expenditures in communication. To obtain the required perceptual quality, quality of service (QoS) support is needed at the network level. However, mapping the network parameters to the end-user's perceptual quality measures during building paths is a challenging task due to incomplete identification metrics. In this paper, we propose Image Quality Aware Routing (IQAR) for WMSN that introduces the concept of image quality awareness by considering energy issue. The proposed approach employs intra-image prioritization and an adaptive path selection scheme that adjusts reliability level during image transmission using a distortion prediction model.