Copy For Citation
IŞIK M., ÖZAYDIN Ö., BURNAZ H. Ş., TOPCU Y. İ.
in: Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing, Campbell C ve Ma J.J. , Editor, Springer, pp.564-573, 2016
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2016
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Publisher:
Springer
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Page Numbers:
pp.564-573
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Editors:
Campbell C ve Ma J.J. , Editor
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Istanbul Technical University Affiliated:
Yes