A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship


IŞIK M., ÖZAYDIN Ö., BURNAZ H. Ş. , TOPCU Y. İ.

in: Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing, Campbell C ve Ma J.J. , Editor, Springer, pp.564-573, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer
  • Page Numbers: pp.564-573
  • Editors: Campbell C ve Ma J.J. , Editor