Rethinking Customer Analytics: The Impact of Artificial Intelligence


Pisirgen A., Hiziroglu A., Dogan O.

4th International Conference on Intelligent and Fuzzy Systems (INFUS), Bornova, Turkey, 19 - 21 July 2022, vol.504, pp.831-838 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 504
  • Doi Number: 10.1007/978-3-031-09173-5_95
  • City: Bornova
  • Country: Turkey
  • Page Numbers: pp.831-838
  • Keywords: New-age technologies, Artificial intelligence, Customer analytics, Real-life cases, MANAGEMENT, AI
  • Istanbul Technical University Affiliated: Yes

Abstract

With the triggering effect of Covid-19 pandemic, the role of digitalization has become a strategic target and expedited the digital transformation process. World's direction to the digital future has therefore shaped the use of new-age technologies, such as internet of things, artificial intelligence (AI), machine learning and blockchain. In response to this evolvement of new-age technologies, a noticeable shift from data-driven analysis to technology-oriented applications has occurred, particularly addressing the significance of analytics and AI. These rapid advancements of AI applications influence the use of customer analytics whilst enhancing the importance both for the general understanding and individual behavior of customers, within the scope of customer analytics.