An Empirical Performance Evaluation of Different Customer Segmentation Approaches Based on RFM and Demographics Analysis

ÜSTÜNDAĞ A., SARVARI P. A.

2nd Global Conference on Engineering and Technology Management 2015, 4 - 05 Eylül 2015

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • İstanbul Teknik Üniversitesi Adresli: Evet