Developing an instrument for measuring the effects of heuristics on investment decisions

Yalcin K. C. , Tatoglu E., Zaim S.

KYBERNETES, vol.45, no.7, pp.1052-1071, 2016 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 45 Issue: 7
  • Publication Date: 2016
  • Doi Number: 10.1108/k-05-2015-0130
  • Title of Journal : KYBERNETES
  • Page Numbers: pp.1052-1071


Purpose - Based on a thorough review and synthesis of the literature in behavioral finance, the purpose of this paper is to develop three measures of heuristics that tend to influence investment decisions of individual investors.