Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits


TUNÇALP D. , ÖZTÜRKCAN ÖZDİNÇ D. S.

in: Strategic Marketing Cases in Emerging Markets, , Editor, Springer International Publishing, pp.47-60, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Springer International Publishing
  • Page Numbers: pp.47-60
  • Editors: , Editor