Even You Wrong Me, I May Still Like You: Consumer Dishonesty in Cases of Feeling Cheated

Işıksal D. G., Karaosmanoğlu E.

21. Academy of Marketing Science World Marketing Congress, Porto, Portugal, 27 - 29 June 2018, vol.80, pp.99-113

  • Publication Type: Conference Paper / Full Text
  • Volume: 80
  • City: Porto
  • Country: Portugal
  • Page Numbers: pp.99-113
  • Istanbul Technical University Affiliated: Yes