The Impact of Company Facebook Page on Wom Communication of New Product

DEMİRAY M., BURNAZ H. Ş.

in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Campbell C., Ma J., Editor, Springer Cham, pp.234-243, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: Springer Cham
  • Page Numbers: pp.234-243
  • Editors: Campbell C., Ma J., Editor
  • Istanbul Technical University Affiliated: Yes