Copy For Citation
DEMİRAY M., BURNAZ H. Ş.
in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Campbell C., Ma J., Editor, Springer Cham, pp.234-243, 2016
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2016
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Publisher:
Springer Cham
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Page Numbers:
pp.234-243
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Editors:
Campbell C., Ma J., Editor
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Istanbul Technical University Affiliated:
Yes