The Impact of Company Facebook Page on Wom Communication of New Product


DEMİRAY M. , BURNAZ H. Ş.

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Campbell C., Ma J., Editör, Springer Cham, ss.234-243, 2016

  • Basım Tarihi: 2016
  • Yayınevi: Springer Cham
  • Sayfa Sayıları: ss.234-243
  • Editörler: Campbell C., Ma J., Editör