Internet banking versus other banking channels: Young consumers' view


Çalışır F. , GUMUSSOY Ç.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, vol.28, no.3, pp.215-221, 2008 (Journal Indexed in SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 28 Issue: 3
  • Publication Date: 2008
  • Doi Number: 10.1016/j.ijinfomgt.2008.02.009
  • Title of Journal : INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
  • Page Numbers: pp.215-221
  • Keywords: Internet banking, banking channels, cluster analysis, correspondence analysis, ADOPTION, TECHNOLOGY

Abstract

Financial institutions offer new banking channels to their customers, as technology adds new dimensions to the classic banking systems. One of the most popular self-service banking technologies is. Internet banking. This study examines how young consumers perceive Internet banking in relation to other six banking channels (brick and mortar, automated teller machine (ATM), phone banking, wireless application protocol (WAP), electronic fund transfer at point of sale (EFTPOS), and bank branches in stores). Correspondence analysis and cluster analysis revealed the banking channels that are close with Internet banking. The results indicate that Internet banking, ATM, and phone banking substitute each other. The results also show that Internet banking is considered to be efficient for ease of use and access, and that the users of Internet banking lack confidence in the security of the web sites of Internet banking. The article concludes with a discussion of implications, limitations, and directions for future research. (C) 2008 Elsevier Ltd. All rights reserved.