Effects of Market Orientation on Cooperation between R&D and Marketing

Altıniğne N., Günbegi Z., Karaosmanoğlu E., Işıksal D. G., Sezgin S.

2011 AMS World Marketing Congress, Reims, France, 18 - 20 October 2011, pp.141-145

  • Publication Type: Conference Paper / Full Text
  • City: Reims
  • Country: France
  • Page Numbers: pp.141-145
  • Istanbul Technical University Affiliated: Yes