Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment


Altıniğne N., Karaosmanoğlu E.

21. Academy of Marketing Science World Marketing Congress, Porto, Portugal, 27 - 29 June 2018, vol.80, pp.77-93

  • Publication Type: Conference Paper / Full Text
  • Volume: 80
  • City: Porto
  • Country: Portugal
  • Page Numbers: pp.77-93