Decomposing the Impact of Sales Promotions on a Large Scale Retailer’s Business Performance


ZEYBEK Ö., KAYA T. , ÜLENGİN K. B. , ÖZTÜRK I.

in: Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making, Kahraman C., Cebi S., Cevik Onar S., Oztaysi B., Tolga A., Sari I., Editor, Springer, Cham, pp.464-471, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Springer
  • City: Cham
  • Page Numbers: pp.464-471
  • Editors: Kahraman C., Cebi S., Cevik Onar S., Oztaysi B., Tolga A., Sari I., Editor