In the context of tourism market, the cities are considered as products that are presented to consumers. Thus, it is necessary to emphasize the identity of these products. One of the essential components of urban identity is social attraction. This research examines the relationship between the traditional urban pattern and social attraction, along with the user preferences both in investors' and tourists' point of view. Historical pattern is considered as an asset of environmental quality in the urban structure. The integration values of tourism related business locations and their sizes determine the physical and syntactic parameters of the spatial transformation, while emphasizing the relationship of built environment components with the social attraction capacity of Sultanahmet in Istanbul.