Effects of Personal Issues on the Consumers Product Failure Evaluation

DEMİRAY M. , OKAN M., KARADAYI S.

Journal of Euromarketing, vol.4, pp.19-28, 2014 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 4
  • Publication Date: 2014
  • Title of Journal : Journal of Euromarketing
  • Page Numbers: pp.19-28